Improving a Website’s Usability with Great Design

Internet users encounter a website’s usability before they even have decided to use it and more so before they create up their minds on probable purchases. A fact is that the World Wide Web is that the supreme setting for empowerment, where the one who is clicking the mouse controls everything. Mars Web Solution is one among the simplest Web Design Company in Johannesburg.

Search engine marketing is very important as generally visitors utilize search engines so as to get your website. However once they reach your site, they must be ready to use your site with ease and understand its content. Research shows that only 42 per cent of the 43 million websites on the internet are found usable.

Evidently, a serious measure of website success is its effectiveness in converting leads into buyers. However, recent studies show that fifty percent of website sales are wasted thanks to the very fact that visitors cannot locate the content that they need; this results in reduced web productivity, increased visitor frustration, wasted visitor time also as loss of visitor’s repeat visits then loss of website money.

Studies done by usability experts estimates that by improving your visitors’ experience, it increases your buyers by about 40 percent and also increases overall amount of orders by 10 percent.

A fact is, internet users don't wish to wait, more so learning the way to set about employing a hard to navigate home page. Individuals got to easily understand how a particular website functions immediately after they need scanned the page.

Here are guidelines to enhance your website’s usability:

Simple and clear web navigation design

It must be situated within the very same location on each page and in very same format, in order that your visitors won't get frustrated and confused if links disappear and appear unpredictably.

Use suitable text in your links. By reading the text given in your link your visitors will know where the links will take them.

Employ the utilization of CSS to offer emphasis on text links.

Include always text links. Confine mind that every page must have “text links” which links to all or any important parts of the web site .

Do have "logo on screen" link to your homepage. Generally site logos are located at the topmost “left-hand” corner of the page, where most visitors have the tendency to travel even before checking out the homepage link which usually is found in your navigation system.

Place an internet site search box to assist your visitors locate quickly the knowledge that they have .

Have an easy , authentic and clear content.

An attractive web design no doubt attracts visitors yet good content is what keeps your visitors on your site and inspires them to go to again.

When you write your content, while it's important to consider search engines and keywords, also consider your visitors and present the content during a manner that's easily understandable and to unravel their problems.

Create a beautiful heading and every paragraph should offer appealing statements all the time.

Create a page content that's easy to scan and emphasize your most vital points with colors, bold letters or header tags.

Support your brand

A great brand strengthens the impression or idea your visitors have of your website. A site that's branded strongly imprints in your visitors mind your products whenever they are going “shopping”.

Keep typefaces and colours consistent. Pick fonts and colours carefully and consistently use them throughout the web site .

Keep your page layout constant. Employ the utilization of a “website template” so as to hold out a uniform page structure.

Make a helpful custom page error which will help visitors should they click on “a broken link” or enter an incorrect URL.

Provide visitor feedback – Forms are essential to your ECommerce site’s success, as without it, you can't have your handcart. And generally, every site needs a visitor feedback type.

Keep them short and simply accessible, clearly noting what's required so as to submit it successfully.

Mars Web Solution is additionally one among the simplest Digital Marketing Agency in Johannesburg. they supply all kinds of digital marketing services like SEO, SEM, Web Development, etc.